Elon Musk plans to talk with Tim Cook, the boss of Apple, about changing the 30% fee Apple takes from in-app purchases on its App Store.
Musk, who is the CEO of Twitter (now X), tweeted about this on Wednesday. He believes that adjusting the fee could help creators on Twitter receive more money when their followers subscribe to exclusive content.
He said that he would like Apple to take 30% of the subscription fee that Twitter keeps, instead of 30% of the whole subscription cost.
What’s the Update?
Elon Musk has expressed his thoughts before about Apple’s 30% fee. Last year, after acquiring Twitter for $44 billion, he tweeted that app store fees are too high and like a hidden tax on the internet.
Tim Cook, the CEO of Apple, invited Musk to their headquarters to discuss this and other matters. Despite having a good conversation, Apple still kept its 30% fee.
Now, Musk mentioned in a recent tweet that he plans to contact Cook again. However, many people don’t expect Apple to change its stance, as the company is not known for being flexible about its App Store fees.
In the same tweet, Musk also shared updated rules for monetization of Twitter creator accounts. He mentioned that Twitter will not take any revenue for the first year, and after that, the creators will get to keep everything until they earn more than $100k, after which Twitter will take a 10% cut.
Hence, the ongoing discussion between Elon Musk and Tim Cook regarding Apple’s 30% fee remains unresolved. Despite their previous meeting, Apple has maintained its position, leaving little hope for a change this time.
The issue of App Store fees continues to be a point of contention in the tech industry, and Musk’s recent tweet about contacting Cook signals that the debate is far from over. As Twitter updates its monetization rules for creators, the question of fair revenue-sharing practices remains a topic of interest, with both companies holding firm on their respective positions.
The outcome of this ongoing dialogue will undoubtedly shape the future of app store policies and impact content creators and users alike.
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