During this holiday shopping time, Google wants to make finding gifts easier with smart AI tools.Today, Google introduced three fresh ways their smart AI tech can assist people in finding and buying gifts.These new abilities use Google’s Search Generative Experience (SGE), adding generative AI to its search engine.
AI-Powered Gift Suggestions
One of these new SGE tools can create personalized gift ideas. For example, when users search for phrases like “best gifts for chefs,” it generates suggestions.
According to Google’s announcement, the AI will offer specific subcategories to explore, such as special tools, unique ingredients, subscription services, and cooking classes.
Users can select a category to see purchasable gift options from both big brands and smaller businesses.
Julie Black, Google’s Director of Shopping Products, highlighted that this tool helps shoppers “focus on what your gift recipient really likes.”
For instance, a search for “ideal gifts for pasta-loving home chefs” will display pasta-making kits and recipe books.
For kids with particular interests, like science or coding, the AI suggests personalized gifts like chemistry sets or coding kits that can be easily purchased.
Google emphasized that SGE aims to encourage exploration by incorporating links to content creators and shopping ads directly into the browsing experience.
Shopping with AI-Generated Pictures
Another new mobile feature uses image generation to help users visualize and find clothing items. When using SGE to search for clothes, users can create lifelike images based on the words they type.
For example, a search for a “bright, patterned puffer jacket” triggers AI-generated images that match that description.
Shoppers can refine the images by adjusting the text until they find one they like. Similar real products are then displayed for purchase.
This feature will begin rolling out in the U.S. in December for current SGE users. Others can activate it through Google’s Search Labs.
Expanded Virtual Try-On for Clothing
Google is extending its AI-driven virtual try-on technology to include men’s tops. After observing increased shopping interaction since its introduction for women’s tops earlier this year, Google is broadening its application.
When users search for men’s tops, participating brands will display a “try-on” icon. Clicking this icon showcases the item on diverse models adjusted by skin tone, body type, and other factors.
With convenient gift suggestions, visual search options, and virtual modeling, Google intends to make gift hunting “smarter and more assured” this season, leveraging its swiftly advancing AI technology.