Are you concerned about the potential spread of misinformation in election ads due to AI technology?
Google certainly is, and they’ve introduced a new policy to address it.
They’ve introduced a policy that makes it mandatory for election ads to disclose any use of AI-generated content. This new policy, set to take effect in mid-November, applies to election-related ads that contain AI-generated elements, including images, videos, and audio, across all of Google’s platforms.
What is the problem?
The problem we’re facing is with election ads that use AI to create misleading content that appears real. This can trick people into believing false information.
Moreover, AI is quite skilled at making fake images, videos, and sounds, which poses a challenge because it can spread misinformation, which isn’t good for our elections and democracy.
Hence, Google has taken steps to address this issue by requiring advertisers to disclose when they use AI in election ads.
What’s the Solution?
Google is making some changes to its rules about political ads. They now say that if you want to run an election ad and you’re a verified advertiser, you have to tell people if you used artificial intelligence (AI) in making the ad.
Starting on September 6, Google made it clear that you must disclose if your ad uses AI to create fake-looking people or events that seem real. These disclosures have to be easy to see so that users notice them.
However, if your ad only uses AI for small edits, like resizing, fixing colors, or making minor changes that don’t make fake events look real, you don’t have to disclose it.
This new rule applies to all kinds of content, like pictures, videos, and sounds, and it will start in mid-November 2023. This timing is important because it’s a year before the next U.S. presidential elections, which are set for November 2024.
The topic of disclosing AI-generated content has become a big deal, especially with tools like OpenAI’s ChatGPT, which can make it easy to create and share this kind of content.
Furthermore, Google is not the only company looking into AI. Many big tech companies, like Google, are focusing more on AI in their services. Google’s CEO even mentioned that he wants Google to be known as an “AI-first company.”
In August, Google upgraded its search engine to use AI to make searches better. Google is also working with OpenAI and Microsoft on a project to make guidelines for AI development.
Google is also thinking about AI in its other platforms, like YouTube, where they recently shared some “principles” for working with the music industry on AI-related tech.
Hence, Google has taken an amazing step to ensure transparency all across the platforms. This step will lead towards a very positive change.
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