Will November 30, 2022, be remembered as a turning point in content writing? On that day, ChatGPT made its debut, triggering a wave of AI-powered copywriting tools, writing assistants, and content creation applications flooding the internet. Their purpose is to assist content creators, marketers, and SEO specialists in producing content more quickly, easily, and efficiently.
While some AI tools are great for brainstorming, structuring, and creating catchy headlines, they can need help with actual writing. AI-generated content isn’t perfect; it can be misleading, irrelevant, or even inaccurate, a phenomenon known as “artificial hallucination.”
This can lead to search engine penalties, harming your SERP ranking. Content creators and SEO experts must carefully review AI-generated content for authenticity, reliability, and plagiarism as AI tools become more widespread.
What Is AI Content Detection?
AI content detection is a process that uses machine learning and natural language processing to determine if a text was written by a person or generated by AI. Tools for this purpose, called “AI content detectors,” are trained on vast datasets of both human and AI-generated content to identify unique patterns in each type of writing.
How do they do this?
They look at two main things in the text: perplexity and burstiness.
Perplexity is how the text sounds to the reader, whether it’s easy to guess or unpredictable. Burstiness is about how the sentences in the text are similar or different.
If you’ve ever used ChatGPT or similar tools to write, especially for longer pieces, you may have noticed that computer-generated text can be predictable in word choice and sentence structure. In contrast, human writing is more lively, less predictable, and has a wider range of words. It also sometimes has mistakes – because humans aren’t perfect.
What Is Plagiarism Detection? And Is AI Content Considered Plagiarism?
Plagiarism detection has been around for a while, unlike AI detection, which is newer and still growing.
Plagiarism checkers were made to stop people from copying others’ work, especially in academics. These tools compare the text with big databases of web content, research papers, magazines, and other writing to see if they match.
While AI detection tools look at how words and sentences are used, plagiarism checkers search for the same or similar words, phrases, and sentences.
Most plagiarism checkers work the same way, but they can give different results based on where they look.
Since ChatGPT came out, checking for plagiarism has become even more important. AI-generated content isn’t exactly plagiarism because it doesn’t copy words or phrases exactly, but it can reword what it learned. In these cases, a plagiarism checker might see it as copying and flag it.
How to Detect Plagiarism and AI-generated Content?
How can we determine the nature of the material we encounter? For example, when collaborating with external writers for your company blog, how can you verify the originality of the content they produce? One obvious approach is to enlist the help of plagiarism checkers and AI detection software. However, especially when dealing with AI-generated content, there’s another method: identifying “AI-like” characteristics.
These typical indicators of AI-generated content include:
Incorrect and Outdated Information
While AI-written text may appear well-crafted, it’s essential to scrutinize the accuracy of the information it presents. AI often relies on limited datasets, which may not include the latest or most comprehensive information.
Lack of Depth and Personality
AI tools generate text based on patterns in their training data, lacking a true understanding of the subject matter. This leads to superficial, shallow responses with a dearth of critical thinking and in-depth analysis. AI-generated content also lacks personality, resulting in a robotic and emotionless tone.
In contrast, human writers, such as journalists or copywriters, can engage in real conversations with subject matter experts in their field. These conversations foster deeper insights, compelling narratives, and relatable perspectives that are challenging to replicate with AI.
Another common feature of AI-generated content is the repetitive use of certain words or phrases. This repetition may arise from specific keywords used in the initial prompt, which the AI reproduces verbatim. It can lack context or stem from limited and repetitive training data.
AI models are designed to adopt cautious and neutral language patterns, contributing to the appearance of repetition.
The Top AI Content and Plagiarism Detection Tools for Content Marketers
Another effective method to identify AI-generated language and plagiarism is by using dedicated detection tools. While they might not be flawless, they can be valuable, especially if your abilities in AI and plagiarism detection are limited – a situation many of us find ourselves in.
Plagiarism Checker by The Apps Cloud
If you’re already a Semrush user and require both AI content and plagiarism detection for your writing projects, consider utilizing the “Plagiarism Checker by The Apps Cloud.”
Tailored for integration into the Semrush App Center, this tool proves useful when you need to swiftly assess a piece of text for plagiarism, AI-generated content, and readability.
Here’s what you can expect from this free tool:
- Multilingual Plagiarism Checks: It supports plagiarism checks in 34 different languages, although AI-generated content detection is available exclusively in English.
- Text Length Limit: You can examine text up to 6,000 characters in length.
- Detailed Content Analysis: The tool generates a comprehensive report, indicating the percentage of AI-generated and plagiarized content, in addition to identifying any grammatical issues.
A recent study conducted by researchers at Cornwell University has confirmed that Copyleaks is the most precise AI content checker, boasting a remarkable 99.1% accuracy rate. Copyleaks covers the entire spectrum of AI models, including GPT-4 and Bard.
Established in 2015, Copyleaks has garnered a vast user base, which includes prestigious educational institutions and large-scale enterprises.
You can access the fundamental (free) version of their AI detector directly through their website, with no requirement for signing up. However, advanced features, such as support for additional languages, priority in detection, and faster processing, can be obtained through a subscription.
Their plagiarism detection tool is a standalone product that offers support for checking regular text documents, URLs, and source code for instances of artificial writing and plagiarism. It enables you to compare texts, code, and websites against one another and even extract text from images.
The pricing for scanning 100 pages or 25,000 words begins at just $10.99 per month.
Originality.ai proudly positions itself as the ultimate AI content checker, specializing in Chat GPT, Bard, Paraphrasing, and GPT-4 models, boasting a remarkable 99% accuracy in content detection. This tool is tailored for content and SEO professionals who demand the utmost assurance that their content remains original and free from plagiarism.
Distinguished from most AI content detection tools, Originality.ai doesn’t offer a free or ad-supported version due to its extensive use of natural language processing techniques, which demand substantial computing power.
Furthermore, it stands apart by providing a comprehensive site scan, rather than limiting users to single document scans, and it imposes no character restrictions.
One of its standout attributes is its ability to not only identify plagiarism and artificial writing but also detect paraphrased plagiarism, thus discerning whether content has been paraphrased or not.
For those interested in embracing Originality.ai, the base subscription commences at a reasonable $14.95 per month, granting access to all of the tool’s existing features and future enhancements. A more limited access option is available for a one-time payment of $30.
In a world where an increasing number of companies integrate AI writing tools into their marketing arsenals, the act of proofreading and verifying content for plagiarism and AI-generated language is quickly becoming the standard practice.
Despite the growing sophistication of AI-generated content, it remains imperative to ensure the final product remains original, trustworthy and possesses that unique quality that sets a story apart. Rest assured, Originality.ai enables you to check AI-generated content with confidence.