Have you heard of the latest social media app that everyone is talking about?
It’s not TikTok or Instagram, but rather a new player in the game called Lemon8.
Over the last month, Tiktok’s parent company, ByteDance, has been pushing its Instagram-like app, Lemon8, to US social media users.
While the app isn’t new, it’s gaining momentum in the US and UK after launching in Japan in 2020. In this blog post, we’ll explore what Lemon8 is, why it’s gaining popularity, and how it differs from other social media platforms.
What is Lemon8?
Lemon8 is a video and photo sharing social media app that caters to a Gen Z audience. Unlike Tiktok, it doesn’t support vertical video scrolling. Instead, the content created on the app usually centers around a specific topic.
Moreover, users can share and view videos and photos on a variety of topics including fashion, beauty, food, wellness, and travel.
Lemon8’s Features – Worth Trying?
Following are some of the major features of Lemon8 that are worth-noting.
For You & Following Feed
One of the app’s standout features is its customized “For You” feed and “Following” feed. The “For You” feed shows users content based on their interests and viewing history, while the “Following” feed displays posts from accounts users have chosen to follow.
The app also features a unique tagging system, allowing influencers to tag where they bought their clothes, home decor, cosmetics, and how much they cost.
Why is Lemon8 gaining popularity?
According to Apptopia,
“Lemon8 has been installed 17 million times globally since its launch in March 2020.”
In the US alone, it has been installed over 650,000 times in the past week and a half. Japan is Lemon8’s biggest market, representing 36.5% of its lifetime downloads.
The app’s popularity can be attributed to several factors. Firstly, it offers a mix of Tiktok-like videos and Instagram-like photos, making it a versatile platform for creators to express themselves.
What sets Lemon8 apart from other social media platforms?
While Lemon8 may share some similarities with other social media platforms, it also offers unique features that set it apart.
The app’s tagging system, for example, allows users to easily find and purchase products featured in influencer posts. This feature is particularly beneficial for those looking to discover new products and brands.
Another standout feature of Lemon8 is its focus on specific topics. Unlike other social media platforms that allow for a wide range of content, Lemon8 focuses on specific themes such as fashion, beauty, food, wellness, and travel. This approach allows users to connect with others who share their interests and discover new content that’s relevant to them.
What do Lemon8 Users say?
Sarah, one of the app user commented,
“I love Lemon8 because it allows me to discover new fashion brands and easily shop the looks that my favorite influencers are wearing.”
The other said,
“The app’s tagging system is so convenient. I can easily find and purchase products featured in posts, saving me time and effort.”
Last but not least, one of the top-rated content creators, said
“Lemon8 is perfect for discovering new recipes and sharing my own cooking creations with a like-minded community.”
Lemon8 is quickly becoming the talk of the town in the US and UK. With its unique features, focus on specific themes, and tagging system, it’s no surprise that the app is gaining popularity among social media users.
Whether you’re interested in fashion, beauty, food, wellness, or travel, Lemon8 has something for everyone.
So, why not give it a try and see what all the fuss is about?