Threads, the social media platform owned by Meta, has achieved a significant milestone by surpassing 150 million user sign-ups, even as its usage experienced a decline.
Launched on July 5 for iOS and Android users in 100 countries, the app quickly gained popularity, becoming the top free app on the App Store.
Impressive Sign-up Numbers
Data.ai reports that Threads accomplished this remarkable feat within a mere seven days, surpassing the previous record set by Niantic’s Pokémon GO in 2016. Among the countries contributing to this achievement, India emerged as the dominant market with approximately 32% of total downloads.
Brazil followed closely behind with around 22%, while the United States accounted for nearly 16% of the downloads. Mexico and Japan completed the top five markets with 8% and 5% of the downloads, respectively.
Initial Success and User Interest
Threads made a strong impact upon its launch, attracting 2 million sign-ups within just two hours. Moreover, the growth continued rapidly, with 10 million users registering within seven hours and an astonishing 30 million within 12 hours. Although subsequent usage experienced a decline, the significant number of sign-ups reflects the initial popularity and user interest in the app.
Continued Development and Updates
On July 10, Threads secured its position as a top free app on the App Store. Meta’s CEO, Mark Zuckerberg, expressed his excitement and attributed the achievement to organic demand.
Meta recently released an update for the app, incorporating several improvements and bug fixes for its iOS version.
Furthermore, the update also includes support for the iOS 17 public beta, ensuring compatibility with the latest iOS version and enhancing the overall functionality of the app.
Despite a decline in usage, the impressive number of user sign-ups showcases the initial success of Threads and the continued interest among users. Meta remains committed to refining the app’s features and addressing user feedback as it strives to maintain and expand its user base.
Hence, despite experiencing a decline in usage, Meta’s Threads has achieved an impressive milestone of surpassing 150 million user sign-ups within just seven days of its launch. This highlights the initial popularity and user interest in the app, with India, Brazil and the United States emerging as key markets.
As Threads continues to evolve and Meta focuses on further enhancements, it will be intriguing to see how the platform adapts and engages its vast user base. Stay updated with the latest tech news by following Hazehunt.