Tesco Media and Insight Platform, a leading provider of media solutions, has announced a strategic partnership with Pinterest, the popular visual discovery platform.
This collaboration aims to leverage the strengths of both companies, combining Tesco Media’s robust insights and analytics capabilities with Pinterest’s vast user base and engaging visual platform.
The partnership is set to bring innovative opportunities for brands and advertisers to connect with their target audiences in a more meaningful way.
What’s Happening?
Tesco Media and Insight Platform, in collaboration with Pinterest, has launched an offsite media partnership. This exciting venture enables leading UK CPG brands to connect with Tesco customers who seek inspiration on Pinterest.
By leveraging Tesco Clubcard data and dunnhumby’s analytical expertise, brands can deliver highly relevant and personalized ads. With 17 million monthly active users in the UK, including a significant number of moms and millennials, Pinterest offers a receptive audience.
On average, Pinterest ads provide a 2x higher return on ad spend and a 2.3x cheaper cost per conversion compared to other social media platforms.
Moreover, the seamless integration of brand content within Pinterest’s native content fosters inspiration rather than interruption. The partnership also offers a variety of ad formats, and Tesco Media’s sales conversion report attributes sales to ad viewers.
Furthermore, utilizing dunnhumby’s Sphere platform, brands can access real-time campaign performance insights and explore a range of advertising opportunities, both offsite and onsite.
Enhancing Targeted Advertising Opportunities
The partnership opens up new avenues for targeted advertising campaigns that resonate with audiences on a personal level.
In addition to this, Tesco Media’s comprehensive data-driven approach, when integrated with Pinterest’s unique user interests, enables advertisers to create highly relevant and impactful content. This synergy enables brands to reach consumers at crucial touchpoints along their purchasing journey.
According to the CEO of Tesco Media and Insight Platform,
“By joining forces with Pinterest, we are excited to unlock new possibilities for brands to effectively engage with their desired audiences.”
Driving Business Growth with Insights
Tesco Media and Insight Platform’s partnership with Pinterest aims to drive business growth by providing brands with valuable insights into consumer preferences, behaviors, and trends.
The combination of Tesco Media’s analytics capabilities and Pinterest’s extensive user-generated content empowers brands to make data-driven decisions and optimize their marketing strategies.
According to surveys,
“Tesco Media’s data analysis has helped clients achieve a 15% increase in ROI on average.”
Conclusion
The partnership between Tesco Media and Insight Platform and Pinterest presents an exciting prospect for brands seeking to maximize their advertising effectiveness.
By combining Tesco Media’s expertise in insights and analytics with Pinterest’s engaging visual platform, this collaboration is poised to deliver innovative solutions that drive customer engagement, enhance brand visibility, and propel business growth.
