Wondering how to reach more people on Pinterest? Pinterest Analytics is the solution. It’s a free tool that helps you study important metrics such as impressions, saves, clicks, and pin clicks.
By using these analytics, you can learn how well your pins are doing, understand what your audience likes, and make informed choices to increase your content’s visibility. For a detailed understanding of measuring your Pinterest efforts, check out our complete guide.
What is Pinterest Analytics?
Pinterest Analytics is a helpful, free tool provided by Pinterest to help users gauge their performance on the platform. It allows you to measure various metrics, such as impressions, saves, and pin clicks, enabling you to adjust your strategy based on your users’ preferences. To access Pinterest Analytics, you’ll need a business account, which also unlocks features like creating ads and promoting Pins.
So, why does Pinterest Analytics matter? It allows you to analyze data over different time periods—whether monthly, bi-yearly, or yearly. This helps you identify patterns, track trends, and monitor the progress of your Pinterest efforts. You can also break down the data by device, providing insights on how to optimize for mobile or desktop.
A notable feature is the ability to export your stats in a CSV file, making it convenient for your next report or audit.
Now, let’s explore three Pinterest Analytics tools that can intelligently track your performance:
- Pinterest Analytics: The built-in tool provided by Pinterest.
- Tailwind: An external tool that enhances your Pinterest performance tracking.
- Olapic: Another external tool to consider for smartly measuring your Pinterest activity.
To learn more about each tool and how to make the most of Pinterest Analytics, check out the detailed guide.
1. Pinterest Analytics
It’s Pinterest’s built-in tool, and it’s free. To use it, you need a business account. On mobile, Pinterest Analytics shows four key metrics at the top:
- Impressions: The number of times your Pins are viewed, whether on a user’s home feed, category feed, or through search.
- Engagements: The total interactions with your Pins, including clicks and saves.
- Total audience: The overall number of people who’ve seen or engaged with your Pins.
- Engaged audience: The specific count of people who’ve engaged with your Pins.
You can analyze these metrics for your entire account or focus on individual pins or boards.
Here’s another nifty tool for analyzing your Pinterest metrics: Tailwind. Tailwind is a scheduling tool for Pinterest and Instagram, and it comes with built-in analytics.
Unlike just counting clicks and views, Tailwind goes deeper. It tracks your followers, engagement levels, and even the virality of your content. Want to know your Return on Investment (ROI)? Tailwind’s got you covered, breaking down visits, transactions, and revenue right down to the specific pin.
Tailwind also offers powerful filters for insights by the board, interest heatmaps to confirm you’re on the right content track, and trending reports to spot what’s hot right now, even if it was pinned months ago.
Olapic is an all-in-one platform that covers user-generated content, influencers, and short-form videos, designed to boost brand engagement. It comes equipped with scheduling and analytics tools, allowing you to monitor ROI, influencer interactions, and engagement.
Key Metrics to Track for Pinterest
Here is a list of some important Pinterest metrics to track.
Impressions are like the number of times people see your stuff on social media. On Pinterest, it means how many times your content pops up in someone’s feed, search results, or a specific category.
You can keep tabs on this for a particular pin or your whole Pinterest account. To figure out what people like, check if certain categories or words get more impressions. For example, if your “Quotes from impressive marketing leaders” post does really well, maybe focus more on similar smart content.
Pin clicks are how many times folks click on your pin to get a closer look. Even if your pins show up a lot, if no one is clicking, you might need to rethink your plan. Maybe the pins with fewer views don’t look cool, or they don’t connect with your target audience.
This number tells you how people are interacting with your pins. You can track it for a single pin or your whole Pinterest account. To get more clicks, try making pins that look good to your audience, write interesting descriptions, test different pin versions, and use keywords in your pin title and description.
The “saves” metric tells you what content your audience really likes and wants to save for later. If people are saving your stuff, it’s a good sign—they find it valuable. You can keep an eye on this for a specific pin or your whole Pinterest account. Check out the content that gets saved the most and figure out why. If it fits with your content plan, make more of that kind of content.
4. Outbound Clicks
Pin clicks and outbound clicks might sound similar, but they’re different. Pin clicks count how many times people open up your pin to see it better. On the flip side, outbound clicks are about how many times someone clicks on the link that’s connected to your pin. You can keep track of this for a single pin or your whole Pinterest account.
If someone opens your pin, it’s a pin click. If they go further and click on the link, that’s an outbound click. To see how well your Pinterest plan is working, compare link clicks and outbound clicks. It helps you figure out how engaged people are.
5. Top Pins
Stuff on Pinterest stays around for a while. That means your content keeps collecting data for a longer time compared to other places. Your top pins show which content is the best over time.
If you had a super popular campaign a year ago, you can look back and see how people interacted with it. Use that info to plan your next campaign. You can sort your top pins by impressions, engagements, pin clicks, outbound clicks, or saves, depending on what you want to achieve.
6. Profile Visits
When we talk about profile visits, we’re looking at how many times people checked out your profile after seeing one of your idea pins. Now, an idea pin isn’t your regular pin—it’s more dynamic, allowing you to include videos, somewhat like Instagram stories.
Regular pins, on the other hand, don’t support videos. The catch with Idea Pins is that you can’t add a link to them. Despite this, Pinterest allows you to track the number of visits to your profile specifically after users interact with your idea pins. It’s important to note that you can’t track this particular metric for regular pins.
The follows metric is a measure of how many new followers you gain as a result of your idea pin. In simpler terms, it quantifies the number of people who decided to follow your account after engaging with your idea pin.
This metric is exclusive to idea pins and cannot be tracked for regular pins. It aligns with the idea that the engaging and dynamic nature of idea pins might prompt users to become followers.
While having a substantial number of followers is undoubtedly great, the real value lies in how actively people are interacting with your pins. This is where Pinterest’s engagement metric comes in.
It encompasses all user actions on your pins, including saves and clicks. To access these metrics, navigate to your account, click on analytics in the top-left corner, and select analytics under Business tools.
9. Total Audience
The total audience represents the collective number of individuals who have either viewed or engaged with your pins. It’s a distinctive metric from impressions, which merely counts how frequently your pins have been displayed.
The total audience metric delves deeper, revealing the unique individuals who have encountered your pin. This offers valuable insights into the diversity of your reach on the platform.
10. Engaged Audience
The engaged audience metric narrows down the focus to those unique individuals who actively interacted with your pins. Activities such as commenting, saving, reacting, or clicking are considered engagements. Tracking this metric provides a qualitative understanding of how many users are actively participating and showing interest in your content.
11. Engagement Rate
The engagement rate is a calculated percentage that juxtaposes the total engagements (clicks and saves) with your pins against the number of times your pins were seen (impressions).
In essence, it provides a ratio of user actions to the overall visibility of your pins. This metric is a powerful tool for assessing the overall effectiveness and appeal of your content on Pinterest.
How to Check Your Pinterest Analytics?
1. Log in to Pinterest.
Start by visiting the Pinterest website (www.pinterest.com) and log in to your account. If you don’t have an account, you’ll need to sign up first.
2. Access Your Profile:
Once logged in, click on your profile picture or username in the top-right corner of the Pinterest homepage. This will take you to your profile.
3. Open Analytics:
On your profile page, look for the “Analytics” tab. It’s usually located next to your boards and Pins. Click on it to access your analytics dashboard.
4. Explore Overview:
The default view is the “Overview” section. Here, you’ll find a summary of your profile’s performance, including metrics like monthly viewers, engaged audience, and top boards. Take a moment to familiarize yourself with this section.
5. Dive into Specifics:
Navigate through other sections such as “Profile,” “Audience,” and “Website” (if you have your website linked) to get more detailed insights. The “Profile” section provides information about your most recent Pins and how they’re performing, while the “Audience” section delves into demographics and interests.
6. Check Board Analytics:
Click on the “Boards” tab to see analytics for each of your boards. This includes metrics like impressions, saves, and clicks for individual boards. It’s a great way to identify which boards are resonating the most with your audience.
7. Review Pin Performance:
Head to the “Pins” tab to get insights into the performance of your individual Pins. You can see metrics like impressions, saves, and clicks for each Pin. This information is valuable for understanding which Pins are driving engagement.
8. Analyze Audience Insights:
The “Audience” tab provides valuable demographic information about your audience, including their location, age, and interests. Understanding your audience can help you tailor your content to better suit their preferences.
Regularly checking your Pinterest analytics is crucial for optimizing your strategy, refining your content, and maximizing your impact on the platform. Use the insights gained to adjust your approach and create content that resonates with your audience. Happy analyzing and pinning!
Hence, mastering Pinterest analytics is the key to unlocking the full potential of your presence on this visual platform. The ultimate guide provides a comprehensive walkthrough, from logging in and accessing your profile to delving into specific metrics like board and Pin performance.
Regularly reviewing these analytics empowers you to understand your audience, refine your content strategy, and optimize engagement. By leveraging the insights gained from Pinterest analytics, you can strategically curate boards, fine-tune Pins, and tailor your approach to cater to the preferences of your audience.
So, dive into your analytics dashboard, explore the data, and let it guide you toward a more impactful and successful Pinterest experience. Happy pinning!